FEATURES
As sustainability becomes an increasing priority for businesses and consumers, Matthew Ekholm, digital product passport and circularity specialist at Protokol, explores how the EU's Digital Product Passports (DPPs) are providing brands with the transparency and credibility needed to validate their eco-credentials and foster trust.
As frontier technologies accelerate, Charlotte Bass, associate director at Hotwire Global, explores the growing divide between innovation and understanding.

FEATURES FILTERS
Internal communications professionals address the question, ‘What are the biggest challenges of managing a multi-generational workforce?’
Natalie Deacon, executive director, EMEA communications, Avon Cosmetics
Let’s get the obvious point and the sweeping generalisation out of the way first.
“We cannot celebrate our own successes without acknowledging our failures”
Over the last few weeks, as president of the Chartered Institute of Public Relations, I have under our code of conduct called out two areas of poor practice.
Founded in 1971 as a mountaineering and sporting equipment company, but with 71% of customers now living in cities, it was time for the Mountain Equipment Co-op to change.
