FEATURES

James Hilditch, founder and executive creative director at BearJam, believes that when cinematic video gets cheaper, core ideas matter more than ever.
Jennifer Sanchis, insights consultant at CARMA, believes AI isn’t replacing communications professionals, but it is forcing a reckoning about where human judgement and consultancy still create real value.

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From a teenage journalist to a PR professional to head of communications at First Great Western, Dan Panes train of thought has been on track.
Public relations is a profession and as such it is in the public interest for it to meet standards of practice and conduct – this is the point of the Chartered Institute of Public Relations’ royal charter, which is 10 years old this month.
The CIPD’s communications future made its old brand obsolete, prompting a change programme spanning from digital media to tone of voice.