FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Corporate shoe brand Caleres looked to its heritage to pave the way into the future.
Transforming a print-based asset into a digital one was a challenge in the traditionally-minded fashion sector.
For three days every October, the Communication Directors’ Forum sets sail for the Channel Islands.
