FEATURES
A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.
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Internal communications professionals address the question, ‘What are the biggest challenges of managing a multi-generational workforce?’
Natalie Deacon, executive director, EMEA communications, Avon Cosmetics
Let’s get the obvious point and the sweeping generalisation out of the way first.
“We cannot celebrate our own successes without acknowledging our failures”
Over the last few weeks, as president of the Chartered Institute of Public Relations, I have under our code of conduct called out two areas of poor practice.
Founded in 1971 as a mountaineering and sporting equipment company, but with 71% of customers now living in cities, it was time for the Mountain Equipment Co-op to change.
