FEATURES
Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.
Martin McKean, head of creative for film and animation at DRPG Film, explores how storytelling, creativity and analytics can combine to achieve greater impact.

FEATURES FILTERS
At this year’s Lisbon Web Summit, Hubert Grealish, founder of GWorks, reports on AI, digital change and communications through uncertain political times. What were the highlights of the global digital communications event?
Is PR and communications a management discipline
or are we doing ourselves a disservice? Jenny Caven, head of external affairs for Slimming World, writes in the PRCA's PR Council Yearbook
Charting a course around the world, Carole Scott has made a veritable road map of a career in communications. Brittany Golob talks travel, career progression and novel writing with the Henkel communicator
