FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
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“Sometimes it’s essential to put on the ‘do not disturb’ red light in order to tackle the big stuff and no one should feel bad about it"
'Send it to my home account.
How will video be used in internal communications in the future? Respondents from Communicate’s ‘Future of video in internal comms’ survey answer key questions
Are there barriers that prevent the successful use of video for internal communications? What are they?
Producing video is time consuming and can be expensive – our research shows that while it is an important part of the internal comms mix, it is not hugely impactful.
Establishing the concept of employer brand management, Simon Barrow has defined the ideal relationships between employees and employers.
