FEATURES
Brunswick has recently repositioned its Brunswick Creative arm as Investor Brand, focusing on investor audiences. Firm partner Sonal Patel is leading the practice, and explains the strategy behind the decision and what it says about how companies earn trust today.
While AI can accelerate content creation, Ben Heaysman, head of film and content at Sledge, argues effective corporate communications will still depend on human instinct and insight.
FEATURES FILTERS
In the last of our series on internal comms in the private, public and third sectors, we examine the challenges and benefits of working for a charity, non-profit or NGO in internal communications
British Steel is set to reinvigorate the steel industry in the UK with a new outlook and a new brand. How has this evolution arisen and what does the future hold? Brittany Golob reports
O2’s head of music sponsorship, Paul Shulver, shares O2’s position on sponsorships and experiences in the music industry and how that relates to O2’s brand values and objectives.
