FEATURES
A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.
FEATURES FILTERS
Consumer-facing brands tend to have a distinct consumer profile, which can be adapted to suit digital demands without entirely disrupting the corporate communications function.
For American heritage brand AT&T telecoms is an ever-evolving industry that requires a flexible brand executed simply and effectively. Brittany Golob analyses the brand development
The executive behind the initiatives that have made London a global city, Baroness Jo Valentine discusses the EU referendum, the challenges of economic development and her role as a communicator with Andrew Thomas
