Antony Mayfield muses on our dysfunctional relationship with data and how to see the people and the stories contained within
THURSDAY 17 OCT 2019 9:49 AM
INSIGHTS: GREAT CONTENT DESERVES MORE THAN AN AWARD. IT DESERVES AN AUDIENCE.
Greg Hobden is client strategy director at Living Group. Here he talks about user-first design and digital strategies
Today, an expression of your business’s vision is part of the standard fodder for a dotcom’s 'about us' section. It’s often not a major focus in creating website content, the copywriter just tweaks preexisting corporate boilerplate text on vision and business strategy. But there is value in taking a step back to make sure you have really captured your ‘vision thing,' and have it in the right form on your website.
With the launch of ‘Take Pride’, Sheila Parry has explored what it means to have pride in what you do and has written a practical framework to create those conditions at work. She presents the case for putting individual interests firmly on a par with organisational goals and explains why communications and HR professionals are best placed to drive a movement of cultural change
Meeting and exceeding expectations of client service is a constant challenge in comms. But, asks purpose-led consultancy Cohesive, how can service delivery be more than an empty promise?