FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Oliver Hughes, head of capital markets at Engine MHP, discusses what a return to the City means for CEOs as they look to address green credentials and competition for capital post pandemic.
Corporate leaders can set the tone for corporate culture. David Craik examines what happens when things go bad and what communicators can do to ensure there is indeed life after the leader has left
Who: Getty Images and Verizon Wireless