FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Jamie Maple, managing director at Wilderness, discusses the value of social media campaigns, and how alcohol brands can use Instagram to redefine its social strategy.
Chris Baldwin, VP of marketing at Insider, dives into some of the top CX trends to explore in 2022.
Chris White, managing director and founding partner of This Way Up, talks to Communicate about aligning a brand with its values, and why employee engagement is central to success.
