Jasmine Kubski, associate director at Hopscotch Consulting, considers how businesses can strive to have a positive impact, and why it matters.
Jess Smith, Meltwater’s UKI senior marketing manager, considers the opportunities TikTok brings for B2B brands.


Jamie Maple, managing director at Wilderness, discusses the value of social media campaigns, and how alcohol brands can use Instagram to redefine its social strategy.
Chris Baldwin, VP of marketing at Insider, dives into some of the top CX trends to explore in 2022.
Chris White, managing director and founding partner of This Way Up, talks to Communicate about aligning a brand with its values, and why employee engagement is central to success.