FEATURES

Mark Darlington, head of video at Cavendish, explores how brands can adapt their storytelling to capture attention while maintaining quality and authenticity.
Martin McKean, head of creative for film and animation at DRPG Film, explores how storytelling, creativity and analytics can combine to achieve greater impact.

FEATURES FILTERS

Catrin Lewis, founder and lead consultant at POP, discusses the topic of employee experience, and how the CEO holds all the cards to create a successful company culture.
For business leaders and communications professionals, it is easy to say the wrong thing in the worst context. How can professionals protect both their personal brand and that of the organisations they represent? Pete Carvill explores. This article is from Communicate magazine's print issue.
In an age of instant scrutiny, Orla Graham, insights consultant at CARMA, explores how data-driven strategies can help airlines protect their reputations.