FEATURES

A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.

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Greg Hobden is client strategy director at Living Group. Here he talks about user-first design and digital strategies
Amaris Cole is digital communications manager at the Church of England. She discusses developing a digital strategy to facilitate church growth
Cliff Ettridge is the director of creative branding agency The Team. Here he discusses gamification and entertainment in internal communications