FEATURES
Gemma Nobbs and Hayley Sandford, senior social media managers at Aviva, describe how Aviva’s Creators programme demonstrates the power of authentic, employee-led storytelling to humanise brands.
Damian Reece, senior counsel at Vigo Consulting, explores the reputational risks of a cookie-cutter approach to PR consultancy.
FEATURES FILTERS
Greg Hobden is client strategy director at Living Group. Here he talks about user-first design and digital strategies
Amaris Cole is digital communications manager at the Church of England. She discusses developing a digital strategy to facilitate church growth
Cliff Ettridge is the director of creative branding agency The Team. Here he discusses gamification and entertainment in internal communications
