FEATURES

A single offhand remark can be enough to expose deep gaps between a company’s internal culture and its public promises. Tim Gray, senior PR advisor at Intelligent Relations, explores how private conversations can become a public test of trust.
Jennifer Roberts, chief marketing officer at Onclusive, explores how AI tools, when treated as co-pilots rather than replacements, are enhancing the work of PR and marketing professionals.

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Antony Mayfield muses on our dysfunctional relationship with data and how to see the people and the stories contained within
Using gamification techniques and an engaging storyline, RBS and The Team were able to communicate challenging messages around new government regulations to the bank’s internal audience
Francis Ingham has never taken the easy option, but instead forged a career based around standing up for himself, for his organisation and for his industry. Brittany Golob and Andrew Thomas report on Ingham’s oversight of the PRCA as it celebrates its 50th anniversary