Birds Eye, the Nomad Foods-owned frozen food brand, has named creative agency Elvis as its UK digital and social agency.

Elvis will now partner with Birds Eye to deliver best-in-class social and digital content, in line with the frozen food giant’s ongoing push to drive its core brands and modernise the frozen food category, as it becomes more relevant in today’s modern world.

The first work to launch as a result of the new relationship will go live in September, as part of Birds Eye’s new Steamfresh Vegetables campaign, developed in collaboration with the brand’s lead creative agency Grey London.

Elvis already has a number of famous FMCG brands on its client list, including Cadbury, Oreo, Budweiser, Stella Artois, Green & Black's and Dairylea.

Steve Challouma, marketing director at Birds Eye, says, “Elvis have worked with some of the world’s biggest FMCG brands, and we’ve been impressed by the quality of their strategic thinking, as well as the creativity they bring to their campaigns. They’re a nimble, progressive agency who clearly understand the evolving needs in digital advertising and will bring a really fresh approach to our brand. We’re looking forward to partnering with them as we continue to redefine and reinvigorate the frozen food category.”