THURSDAY 28 NOV 2019 11:01 AM


Digitas UK is launching 'experience consulting,' a service for brands that reflects the agency’s connected experience proposition and its approach to transformation.

Research commissioned by Digitas UK, found 78% of UK consumers believe technology makes it easier to connect with brands and businesses than ever before. However, only 40% believe brands are exploiting this opportunity to make meaningful connections, despite the number of channels available. 

The new experience consulting service will combine the rigour of Digitas UK's consulting practices, the possibilities of technology and the creativity of agencies. It will provide clients with speed of delivery and a pragmatic, practical approach, reflecting Digitas UK’s belief that transformation is too often over-engineered and theoretical, and instead requires a creative culture. 

Chief strategy officer, Matt Holt, will lead the team. Dave Lowe, strategy partner and Valeria Corna, strategy director, will work with Holt to bring together the agency’s business consultants and their expertise across business strategy, service design, and change management with digital platform specialists and creatives – all in the pursuit of the connected experiences that will help clients win in the coming years. 

Digitas’ team will be armed with the newly developed connected experience (CoEx) audit tool, which along with an ambition for the brand’s customer experience, will start the experience transformation process. The CoEx tool evaluates a brand’s customer experiences across the dimensions of totality, memorability and utility to identify improvement opportunities for connected experiences, and importantly the operational changes required to make it a reality. 

Holt says, “We believe connected experience is the next frontier for customer experience. The inconvenient truth is that customers don’t care about the siloes or systems within the brand organisation. To them the brand is the product is the experience, so we need to create experiences that are truly connected, coherent and memorable."