MWWPR, one of the world’s leading independent public relations agencies, today announces that leading customer data platform, BlueVenn, has selected it to lead its communications and PR programme.

BlueVenn’s year-on-year growth of more than 30% across 2019 and into 2020, a burgeoning list of customer wins and a strong vision to communicate to the industry, led the global customer data platform technology provider to seek a PR agency to elevate its position to market with strategic storytelling.

“We’re excited to work with MWWPR to build awareness of the merits of effective customer data management and omnichannel marketing automation, and of BlueVenn itself as an industry leader,” says Anthony Botibol, vice president of marketing at BlueVenn. “We’ve seen a huge demand from businesses across the world who need to better understand their customers. Creating an engaging and personalised customer experience that connects both offline and online behaviours is essential for brands that want to thrive.”

MWWPR will support BlueVenn’s corporate communications strategy and media relations programme including proprietary research and executive thought leadership activation.

“BlueVenn is exactly the sort of brand we love to work with. It responds directly to a market need with a simple proposition – helping brands and marketers activate their audiences to improve both the customer experience and advertising,” adds Tom Broughton, senior account director at MWWPR. “The team at MWWPR is really excited to build fame for BlueVenn and tell its story. In an industry where personalisation and insight are key, it’s got all the crucial components for success.”