TUESDAY 13 OCT 2020 2:46 PM

FOURTOLD ADDS PEPSICO AND VODAFONE TO CLIENT ROSTER

Science and technology consultancy Fourtold, has added Vodafone and PepsiCo to its stable of blue-chip clients.

Fourtold is working with Vodafone to create and execute an integrated communications and advocacy campaign to engage with the EU’s policy making community. The campaign demonstrates Vodafone’s values as a socially responsible provider of innovative technology, at the forefront of enabling a resilient, sustainable, and inclusive digital society across Europe. The account is led by Matthew Willis, a partner at Fourtold.

Food and beverage company PepsiCo Europe’s EU office has appointed Fourtold, after a competitive pitch process, to manage its EU/Brussels-facing social media channels, engaging EU policymakers and key opinion-formers in discussions around sustainability, health, and nutrition. Managing director Adam Powell is leading the account for Fourtold.

Managing partner of Fourtold, Debbie Parriss, says, “2020 continues to be a strong year for us as a consultancy. Adding these two great clients speaks to our ability to deliver impactful campaigns that engage with top-level audiences on the leading issues of the day, such as green recovery, sustainability, and technology."

Fourtold operates from Oxford, Brussels and Boston and has a network of associates across Europe.

In 2018, Fourtold was named the PRCA’s 'Medium Consultancy of the Year' in its annual UK awards.