John West, the UK’s leading canned fish brand, has consolidated its creative and media requirements into Havas following a competitive pitch process, managed by Oystercatchers.

The brief includes strategic planning, creative development and all ATL, BTL and digital media spend, including in-store and shopper marketing activity. 

The appointment comes as John West looks to move further into the health and nutrition space, capitalising on the incredible health benefits of fish as a natural source of protein and omega-3.

The appointment marks another integrated win for Havas’ King’s Cross Village, with its flagship creative and media agencies, Havas London and Havas Media, pitching jointly for the contested account.   

Jon Burton, marketing director at John West says, “This is an exciting time for John West and we’re delighted to have Havas on board to help fulfill our ambitions. We were impressed by their deep understanding of our business and passion for John West.”

Xavier Rees, CEO, Havas London adds, “John West is a properly iconic brand that deserves great advertising. They’ve got big ambitions for the future and we can’t wait to roll up our sleeves and get to work. Winning any pitch feels good – but this is a win that’s shown our Havas Village model at its best, pulling together a tight crew of our best brains across creative and media. Combine that with such a special brand and it’s a win that feels particularly gratifying.”