KING’S CROSS APPOINTS FOUR COMMUNICATIONS TO LEAD CONSUMER PR BRIEF
Integrated agency Four Communications has been appointed to deliver the consumer PR and communications for King’s Cross and Coal Drops Yard following a competitive pitch process.
King’s Cross is a destination widely recognised as one of the most exciting and transformative regeneration projects in London in the last 20 years. At its heart is Coal Drops Yard, the Thomas Heatherwick-designed retail and dining destination which launched in 2018.
The team, headed by Four’s Lifestyle unit directors Fiona O’Rorke and Lizzie Costelloe, will work in partnership with the marketing and communications team at King’s Cross led by Chrissy Cullen, to deliver a new programme of campaigns which celebrate the diversity of experiences on offer at the destination.
Working across fashion and dining, arts and culture, Four will deliver a series of standout partnership-led campaigns, as well as supporting the diverse year-round events programme for which King’s Cross has become famous.
Costelloe says, "King’s Cross is urban regeneration at its best, almost a decade on from first launching it continues to inspire national and international admiration. We are beyond excited to be a part of the King’s Cross journey and to help guide the future strategy of this historic area as it unfolds into its next exciting phase.”