Hoya Vision Care has selected Nomads as its global creative agency, following a pitch against agencies from London, Germany and Amsterdam.

Hoya and Nomads have entered into a three-year contract starting with the launch of the new brand positioning ‘For the Visionaries’ that brings Hoya’s dedication to eye care professionals (ECPs) to the forefront, crafting in the process a global brand platform that the entire organization can rally around.

“Nomads impressed us with their unique thinking and customer centric approach. They demonstrated an in-depth understanding of the category and our business. This gave us the confidence that they understood our brand and where we wanted to go” said Marius de Beer, CMO of Hoya Vision Care.

Looking for a long-term partnership, Hoya wanted to find a partner that could help transform its business from a regionally driven, fragmented set of brands, into a powerful global brand.

De Beer adds that “the new brand positioning ‘For the Visionaries’ reaffirms Hoya’s commitment to eye care professionals. We are constantly driving towards solutions that better support and enable ECPs to make a difference in their patients’ lives. We see the world through our customers’ eyes. It’s in our DNA.”