PODBERRY APPOINTS CONSUMER COMMS, SOCIAL AND SALES SUPPORT TO LAUNCH 2020 PLANS
Scottish snack brand Podberry, which launched in 2019, has moved into 2020 with ambitious aims and has appointed three teams to support the growth plans they hope to achieve.
London-based public relations consultant Pippa Kent has extended an initial contract to support the brand across their PR efforts. Aiming to build on the positive coverage achieved at the end of last year, activity will focus on highlighting this unique product to the consumer throughout the UK, as well as profiling the business and sharing the substantial developments the company look to continue to achieve through 2020.
Lux – the Food & Drink Agency, the Edinburgh based brand development agency, who has been involved with Bruce Farms on Podberry’s conception, has now extended its partnership having won the contract to manage and grow Podberry’s social channels. The team has a brilliant understanding of the product but will now, led by Lux’s senior project manager, Chris Knox, focus on creative and fitting ways to increase the presence of the brand across all social media and grow their social channels.
David Orr has been brought onboard to focus on driving sales of the product. This appointment has been secured with the hope of building on the brands first supermarket listing, in Morrisons across Scotland last year, as well as other already established partnerships. Thanks to his 25 years of experience helping brands grow in retail, foodservice and wholesale Orr will support the in-house Podberry team in their efforts to securing further and larger listings for both Podberrys current products and those products in the pipeline.
Geoff Bruce, director of Podberry, says, “We learnt a lot in 2019 with the launch of Podberry and hope that 2020 offers us even more exciting opportunities which allow us to get our delicious and unique snack product to the consumer. We are a small team at the farm and recognise to make the most of all the opportunities we have, and are working on, it makes sense to partner with teams who have different areas of expertise than us and can support our aims."