CLOUDY BAY PICKS DIGITAL NATIVES FOR DIGITAL-FIRST BRAND CAMPAIGN
The New Zealand winery has selected Digital Natives to conceive and activate a digital brand campaign for UK and US markets.
Social first creative agency, Digital Natives, today announces that it has been appointed by LVMH-owned winery, Cloudy Bay to lead on an international digital brand campaign targeting a new generation of wine lovers.
Cloudy Bay required an agency with expertise in digital and social to bring a new generation of Cloudy Bay lovers into the brand community across the UK and US.
Digital Natives will develop the digital strategy, key messaging and creative for the campaign launching this summer focusing on key consumer consumption moments. Bringing to light the isolated beauty of New Zealand, Digital Natives will use their content and cross-channel expertise to drive consideration and brand awareness of the brand in the UK & US markets.
Cloudy Bay’s global marketing manager, Astrid de Jong says, “To have a team of truly social-first experts working with us, has made us push our boundaries and as such we believe we have created something that will set Cloudy Bay apart.”
Digital Natives’ co-founder, Alistair Fitch, adds, “To be working with such a prestigious brand within its category is a real pleasure. The product and its history speak for themselves, so our job has been made that much more enjoyable.”