Digital agency Engage has been appointed by restaurant group Dishoom to build a new ecommerce platform to provide an enhanced ecommerce experience to its customers.

The work being carried out by Engage for Dishoom forms part of Engage’s new Built to Perform service which has just been launched. It will see Engage rebuild and manage the ecommerce platform, alongside a performance marketing strategy, including digital consultancy, which underpin Dishoom’s long term growth ambitions.

Dishoom awarded the contract to Engage thanks to its expertise in the hospitality and leisure sector, and its reputation for working with brands to deliver revolutionary customer experiences.

Dom Mernock, director at Engage, says, “We’re delighted to add a great name like Dishoom to our client portfolio. Thanks to our significant experience within the sector, we have strong insight into how our services can support Dishoom in its plans. We’re looking forward to working with the team to achieve great results and seeing how the company grows.”

Dishoom, which was launched in 2010, now has eight restaurants in the UK. During the pandemic, the restaurant group launched a number of creative lockdown initiatives including its first-ever meal kits, which made their famous Bacon and Vegan Sausage Naan Rolls available for at-home enjoyment. The Dishoom team is now increasing its investment in digital marketing to boost brand awareness and drive the growth strategy to support these new areas of the business. 

Sara Stark, marketing and creative director at Dishoom, adds “Providing a great guest experience is at the heart of what we do, and it's crucial that our partners understand this. We were impressed by Engage’s insight into how we can enhance our ecommerce site to provide a first-rate experience for all. We’re confident that the team’s digital marketing expertise will make them the perfect partner for us.”

Engage has significant experience within the hospitality and leisure sector, with clients including Whitbread and Arc Inspirations. The digital agency has also recently partnered with new startup Vegan Fried Chick*n (VFC) to deliver a website to support the brand launch and drive sales.