Dunelm has appointed a new advertising agency to drive even greater brand awareness and consideration.

The partnership sees Creature tasked with defining and bringing to life Dunelm’s new brand purpose across all consumer channels, broadcast, sponsorship, community marketing and internal comms, as well as helping the retailer connect with its customers in a meaningful way.    

David Murdin, who led the pitch process for Dunelm, says, “Throughout this process, Creature consistently showed a strong understanding of our ambitions. I’ve no doubt their bold creativity will help us make our ambition a reality. I’m excited to see the work we create together. It also helps that they are a really lovely bunch.We also want to say a big thank you to the team at MullenLowe, who have been a key partner in Dunelm's growth to date. We're incredibly proud of the work we have created together.”

Dan Cullen-Shute, CEO of Creature, says, “This has been a spectacular pitch process, with a brilliant team, a ton of brilliant work, against an agency I couldn’t admire more and honestly, we couldn’t be more chuffed. Dunelm is such a lovely, massive brand, with a bloody brilliant, massive story to tell, and we can’t wait to help them tell it.”

Creature and Dunelm start working together immediately.