THURSDAY 29 JUL 2021 3:33 PM


firstlight group has been appointed to lead the global communications programme for the Climate Crisis Advisory Group (CCAG), a new independent international scientific body.

Formed in June, the advisory group's purpose is twofold; to inform and educate the public on the climate emergency, while also holding governments and financial institutions to account, acting as a catalyst for real and meaningful policy change.

Chaired by Sir David King, formerly the UK Government's chief scientific advisor, CCAG will hold monthly public meetings, accompanied by advisory papers that will apply pressure on global leaders to take action towards climate repair. 

CCAG comprises 15 world-leading scientists from 11 nations, all of whom are expert authorities in climate science, carbon emissions, environment and natural resources. 

The firstlight team was appointed at inception to provide strategic direction prior to launch. The programme then aims to establish, build, and campaign on behalf of the Group.

This includes running the Group’s monthly public meetings, raising the Group’s profile via its global press office, and implementing its social and content strategies. It is the second high-impact, purpose driven project that firstlight will deliver, and is testament to its successful running of Independent SAGE in response to the Covid-19 pandemic.

Sir David King says, “firstlight has already proved a hugely valuable partner on this project. They have shown great aptitude for turning often complex science into easily digestible communications. We believe this is the start of a long and successful partnership that delivers for CCAG.”

firstlight’s founder and managing director Paul Davies says, “We are excited and somewhat humbled to be working on a project of such magnitude. This is a truly unique campaign opportunity, and a superb platform to highlight the critical importance of communications in eliciting real and meaningful climate policy change.” 

The CCAG communications strategy centres on the Group’s call for international decision makers to collaborate and take action in three key areas: 

  • Reduce: Current targets for greenhouse gas emissions reduction are not enough. Nations need to triple their emissions-cutting pledges to limit the effects of the climate crisis.
  • Remove: We need large-scale investment to develop and scale techniques to remove greenhouse gases from the atmosphere.
  • Repair: Deep research is needed to explore and investigate safe methods and technologies to repair parts of our damaged climate systems.