HALLAM APPOINTED AS DIGITAL MARKETING PARTNER FOR LG
Hallam, the multi-award-winning digital marketing agency, has partnered with LG Electronics to drive their brand forward in 2021.
Hallam will be delivering a full digital marketing service in line with its commitment to integrated marketing, which has been highlighted as a primary factor in its recent tender wins.
Since being established in 1958, LG has become a leader in the electronics industry and a recognised global brand. The multi-billion dollar business operates from 80 countries across the world, leading the way in the advanced digital home appliance and communications era.
The partnership with LG follows on from the agency being appointed by WatchPilot, a world-leading watch retailer in the UK and USA market, and Boots Hearingcare to enhance the digital marketing function.
Implemented towards the end of last year, Hallam's Project Unity brings all of the different functions of the agency - SEO, Paid Media, Digital PR, Social Media, Creative, Technical, and Data - together to focus on collaboratively achieving client’s business and marketing objectives.
Simon Azari, Marketing Manager at LG, says, “We approached Hallam with a specific task in mind and we found the agency’s strategic approach to be just what we were looking for. Their team went to great lengths to understand our business, our audience, and its challenges, but what impressed us most is how they came up with solutions to drive the brand forward. We’re looking forward to working with Hallam for what we’re sure will be an exciting 2021."