Communicator London has added Lavazza and Carte Noire to its client portfolio, following a competitive four-way pitch process.

Headed up by managing director Danielle Smith, Communicator will drive Lavazza’s social activity by defining its overarching social media strategy, creative, managing all influencer marketing activity and working to grow its social commerce offering.

Communicator will handle the creation and execution of all social content and campaigns for Lavazza’s sub-brands, including Carte Noire, which the agency has been tasked with elevating through a social-first strategy in the UK.

"We are happy to have chosen Communicator as our social media agency in the UK. Delivering an effective social-first strategy is key for Lavazza and Carte Noire, especially in today’s climate; we are really looking forward to seeing the Communicator team delivering ideas and making a real difference for our brands" says Filippo Ferrari, marketing director UK & Ireland at Lavazza.

Danielle Smith, managing director at Communicator London, adds "We are thrilled to be working with Lavazza and Carte Noire, two iconic brands in the coffee industry. We relish the opportunity to create amazing social-first campaigns for both brands that will drive dynamic results."