THURSDAY 22 JUL 2021 10:13 AM
MANCHESTER-BASED PR AGENCY, TRUTH PR, HAS BEEN APPOINTED BY FURNESS BUILDING
Manchester agency appointed to deliver content marketing, SEO copywriting and crisis communications services.
Manchester-based PR agency, Truth PR, has been appointed by Furness Building Society to support its ongoing evolution into a modern mortgages and savings provider for the digital age.
Truth is providing content marketing and storytelling as well as supporting the Barrow-based building society with reactive communication services as required. Truth has also completed a year-long SEO copywriting project to support Furness’ website transformation and is providing ongoing SEO copy maintenance to support the website’s search engine rankings.
Lisa French, co-founder and managing director at Truth PR, says, “Having expanded into the financial services market in 2019, it was a great coup to secure the opportunity to work with a building society with such a rich pedigree like Furness. We commenced work with their marketing team during the first lockdown so our partnership has had to navigate a very interesting and challenging working climate and is all the stronger for it."
“As part of our service offer evolution and in keeping with the ever-growing digital space, our team has been undergoing some in-depth training in Search Engine Optimisation for a few years and our capability in this area is extremely strong. It is very rewarding to have commenced our relationship with Furness by putting this to good use on such a strategically important project as its website transformation.”
Truth PR is an award-winning PR, influencer outreach and content marketing agency that forms part of Manchester-based, Truth Creative. The agency operates a diverse client roster with sector specialisms in residential development, property services, healthcare, construction, financial services, online retail and a range of consumer-related industries.