OnePulse the consumer insights platform that turns market research into engaging, real-time conversations between businesses and consumers - has secured £2 million of new funding to fuel further global expansion.

OnePulse, which has head offices in London, England and Austin, Texas, will be expanding its clients' access to consumers into multiple new markets thanks to investment led by Blackfinch and followed by Nexus Investments.

They were advised by PWC throughout the process via the PwC Raise | Ventures programme. The expansion will enable OnePulse's rapidly growing international client base – including Coca-Cola, TikTok, Marks & Spencer, Channel 4, Zenith, SC Johnson, Boohoo - to interact in real time with consumers in all key markets.

OnePulse's client platform enables clients to perform bite-sized surveys of up to three questions (“Pulses”) at a time, and to receive instant responses from targeted audiences.

For consumers, it provides a gamified app to give their opinions on news, products, and interests for which they are rewarded with micro-payments. Clients can send targeted follow-up Pulses which allow them to be both agile and thorough in their interactions with consumers.  

Mike Billingsley, Group CEO, One Pulse says, “OnePulse is continuing to redefine the concept of market research with our fun, rewarding mobile app that can be used as part of people’s daily lives.

“We are big believers in the power and value of “community-generated” data and insights, and very excited to both announce the 14th new member of our Nexus Scale-Up Fund portfolio, and to partner with OnePulse," adds Matthew O’Kane, managing director of specialist early-stage Venture Capital investor Nexus Investments.

OnePulse will continue evolving both the app and client platform to integrate further AI capabilities and enhance the user experience for both clients and communities.