Kinc announced its appointment as UK PR agency for the Piaggio Group following a dedicated pitch process. Kinc will be working across the Piaggio range including Vespa, Moto Guzzi, Aprilia and Piaggio brands.

Kinc MD Paul Knipe says, “It’s an honour to have been selected by the Piaggio Group to be responsible for the communications of such significant motoring brands. We’re excited by the opportunity to unlock new lifestyle audiences for Piaggio identified through consumer insights and can’t wait to get started.”

The Piaggio Group's UK marketing manager, Luca Massei adds, “Kinc stood out as understanding the complexity of the various audiences across the Piaggio brands. I was impressed by the way Kinc segmented and understood our audiences and demonstrated how they would creatively appeal to and reach each one.”

Kinc will be responsible for all media channels and influencer opportunities effective immediately.