SEC Newgate, the insight-driven global strategic communications group that works at the nexus of business, politics, communities, markets and media, announced two further steps, in line with its strategic plan, to create a fully unified, powerful global communications brand.

With immediate effect, its two largest UK agencies, SEC Newgate UK Ltd. (formerly Newgate Communications Ltd) and Newington Communications Ltd, will merge and rebrand as SEC Newgate UK. As part of this combination, SEC Newgate is increasing its stake in Newington from 60% to 100% and the business and assets of Newington have been transferred to SEC Newgate UK Ltd.

The combined entity, SEC Newgate UK, has 130 employees and eight offices across the UK. Its recent awards include 'Best Integrated Campaign' (PRCA Dare Awards 2020) and 'Planning Campaign of the Year' (PRCA Public Affairs Awards 2020). SEC Newgate UK unites under one roof creative thinkers able to use research and the latest technologies to drive insights and analysis of the competitive, cultural and political environments in order to fuel strategic thinking and boost the ability to understand and predict perspectives and deliver for SEC Newgate’s clients.

By the end of this year, it is intended that all agencies across the SEC Newgate group will transition to the SEC Newgate brand. This will enable advice to be delivered under one brand by over 600 professionals across six continents, providing clients with around the clock counsel and support, implementing campaigns locally, nationally and internationally.  

Emma Kane, chief executive of SEC Newgate UK and deputy group CEO, says, “The marriage of Newgate and Newington creates a fully integrated service across communications, advocacy and research, all under one P&L. Our new brand reflects our strong local roots, global reach and true entrepreneurial spirit. This is great news for our talented team of people and the organisations we partner with as our clients.”