SIGNAL AI WILL USE ACQUIRE MEDIA NEWSFEED SOLUTION TO EXTEND MEDIA INTELLIGENCE COVERAGE
Signal AI, a strategic communications tool provider that uses AI to interpret the world's media and empower better decisions, today announced it will be integrating news content from Acquire Media, a Moody’s Analytics company, into its platform.
This deal will further broaden access to B2B subscription news outlets as well as expanding in-depth international news available to Signal AI customers. The combination of Acquire Media’s curated newsfeed and Signal AI’s data interpretation capabilities will help customers identify the most relevant and actionable information in real time.
The enhancement is part of a strategic content plan by Signal AI to equip customers with the broadest and most comprehensive world media view, and places due importance on the value of world news and extended in-depth B2B coverage.
Signal AI uses 'trainable' artificial intelligence, allowing customers to customise the Signal AI platform to spot, interpret and recommend key media and communication insights. The Signal AI platform provides strategic insight and intelligent data interpretation, tracking emerging issues and topical insights for communications planning.
The platform’s brain, named AIQ, can read and interpret over 5m documents a day, from global news, broadcast, regulatory and written media data from over 100 languages and surface critical media intelligence in real time. Signal AI is backed by the likes of Redline Capital, MMC Ventures, GMG Ventures and Hearst Ventures and has raised over $40m to date.
David Benigson, CEO and founder, Signal AI says, “Signal AI’s strength lies in applying AI to the world’s data to enable our customers to make the best decisions for their business. Our deal with Acquire Media is part of a wider content strategy and a commitment to best in class data, and in particular builds on both our B2B insights and international news reputation insights. 2020 has shown us how reputation is impacted by wider environmental, social and governance performance or global supply chain issues and international and more local news outlets provide critical and timely insight in these areas.”
Acquire Media, which was recently acquired by Moody’s, is an aggregator and distributor of curated real-time news, multimedia, data, and alerts.