Stripe Communications has been appointed by Toca Social to launch the world’s first social entertainment experience with a football twist.

Following a competitive pitch process, Stripe’s London office was appointed as the brand’s consumer PR and social media agency to launch its first venue in the UK, set to open at the O2 in London later this year.

Toca Social will bring the worlds of football and social entertainment together to create a never seen before destination to eat, drink and play. Featuring innovative football games powered by Toca technology, visitors will enjoy an impressive food and drinks menu in a vibrant atmosphere styled to offer the perfect night out experience.

Stripe’s remit will include integrated PR and social media services to help build brand awareness and drive excitement to play amongst all consumer groups, not just football fans.

Chris Stevenson, managing director of Stripe Communications, says, “We’re delighted to have been appointed by Toca Social. It’s a highly innovative platform, creating a stylish social experience for everyone, not just those who have ever kicked a ball. This should be a bumper year for sport and people will be desperate to get back out and be sociable in the summer. We will make sure we put Toca Social on the map.”