London-based independent PR agency, The PHA Group, has been tasked with building the media profile of mobile marketing consultancy, ConsultMyApp,.

The agency will also raise the profile of ConsultMyApp’s founding director, Mike Rhodes, in sharing his expertise on mobile app optimisation and the importance of end-to-end app marketing strategies for businesses to maintain a competitive market advantage. 

ConsultMyApp is the data-driven mobile marketing consultancy behind a number of successful brands, including King.com, PureGym, O2 Priority and Deliveroo.

The company focuses on the trinity of mobile marketing – App Store Optimization, Customer Relationship Management & User Acquisition.

The company works as an extension to business marketing teams, working to develop and implement mobile marketing strategies which will drive growth phases and deliver results.

 

The PHA Group was appointed after the team impressed ConsultMyApp with its experience and successful track record of working with tech start-ups.

 

Mike Rhodes, founding director and CEO of ConsultMyApp, says, “We’re confident that working with The PHA Group will help us to gain pace and drive forward the digital evolution of businesses through innovative mobile marketing strategies. The agency showed that they understood our mission and unique selling points, and that they have strong credentials in the space. We look forward to working with the team and are excited to see the results from this partnership.”