Digital agency Engage has partnered with one of the UK’s largest rice suppliers to the retail market, Veetee to deliver a new website and digital marketing strategy.

Veetee originally approached Engage to refresh its digital presence with a new ecommerce website, and support its online growth with creative social media content and paid advertising on search and social.  

The new strategy forms part of Veetee’s 12-month plans to innovate and grow the business including exciting new product launches to diversify the ranges, and bold campaigns including one launched this month with comedian Katherine Ryan.

Veetee has also partnered with The Cirkle Partnership and Circle Agency to manage external and internal PR, and experiential and influencer outreach respectively.

“We’re now looking to explode the rice category in the UK with the help of Engage and our other agency partners,” says James Brett, director of consumer and customer marketing at Veetee. “We have a raft of innovation in the pipeline, plus plans to diversify the brand into evolving segments to address the macro trends around food waste, convenience and health & nutrition."

Veetee is an entrepreneurial, family-owned rice and grains business, founded by visionary Moni Varma. With a turnover today in excess of £120m, Veetee has always had a vision to deliver simple, delicious and nutritious rice and grains.

This latest partnership follows the news that Engage has become a certified B Corporation and as part of this, the agency is committed to partnering with other ethically minded companies. As an ethical organisation which ensures its products are responsibly sourced, sustainably produced, and ecologically packed, Veetee joins other companies working towards sustainable goals including Bettys & Taylors and Harrison Spinks who have partnered with Engage.