MONDAY 25 APR 2022 2:41 PM


Boost energy drinks and Rio soft drinks appoint Stir PR agency as the retained PR partner to handle the comms for both brands in 2022.

Stir will work with Boost to deliver brand awareness in consumer media through creative campaigns, and increase its share of voice across trade media to support the growth the business is experiencing. 

In addition, the partnership will see Stir deliver an annual trade programme for Rio, with the goal of driving awareness, engagement and excitement around the brand across the off-trade.

Kim Jacks, senior brand manager at Boost and Rio, says, “We knew Stir would be a great partner for us from the initial chemistry session we had together. Their fresh perspective and understanding of the consumer and trade landscape demonstrated throughout the pitch process gave us the confidence that they could add real value to our team and challenge us to take our comms approach further than we have in the past. We’re looking forward to seeing what we can achieve together.” 

Polly Atherton, MD at Stir Public Relations, says, "At Stir, we are passionate about brands that P.O.P (powerful, optimistic or playful), and for us both Boost and Rio play into each of these. Not only do we as an agency have the experience and media understanding to win attention for these brands across consumer and trade media, but we are huge fans of the product and truly believe in the direction in which they are headed. We’re excited to get stuck in and drive emotion and impact for them throughout 2022 and beyond.”

Boost energy drinks and Rio soft drinks join a line-up of new additions to the agency’s roster, including Bruce’s, CROSSIP and Moët Hennessy UK Limited.

In addition to the PR agency, Boost has also appointed The Tree to handle the brand’s social media communications. Based in London, The Tree is a social first creative agency, bringing thumb-stopping, strategy-led social marketing to a diverse range of clients. Seven years in business has given the agency the knowledge to be sector agnostic delivering real-world outcomes through social-first thinking. Their team of digital natives are super energised to start working with such an exciting brand and giving Boost the Tree's unique social twist.