WEDNESDAY 22 MAY 2024 2:22 PM


The takeover hopes to bolster targeted solutions offered to a client base of over 700 listed companies.

Echo Research, specialising in reputation insight and intelligence, has acquired corporate reputation consultancy Reputation Dividend. Launched in 2009 by mathematician Simon Cole, Reputation Dividend specialises in reputation analytics for global brands.

Echo Research, established in 1990, has a client base of over 700 global brands. It hopes the move will bolster its client offering; included in the acquisition are Reputation Dividend’s name, IP, proprietary methodology and data, which covers over 800 S&P and FTSE-listed companies. “I have deployed Echo’s reputation valuation analysis for many years,” says senior communications leader in the healthcare industry Ray Jordan, according to a press release from Echo.

“The insights helped focus senior leadership and corporate affairs teams on constructive messaging, driving measurable gains in reputation scores and market capitalisation."

Sandra Macleod, Echo CEO, says: “We are delighted to welcome Reputation Dividend to the Echo Research family, alongside Britain’s Most Admired Companies Study. This strategic addition aligns perfectly with our mission to equip organisations with actionable insights to fortify their reputation and drive business success.

“By integrating Reputation Dividend's expertise, we offer clients deeper insights and strategic guidance to manage and safeguard their reputation effectively,” she continues. “By integrating Reputation Dividend’s methodologies with Echo Research's suite, we anticipate delivering even greater value to clients seeking to unlock their reputation capital."