Accor has named Shareena Ali vice president of PR and communications for the Middle East, Africa, Turkey and Asia Pacific, overseeing its premium, midscale and economy division.

Based in Dubai, Ali will lead communications across 1,500+ hotels, including brands such as Pullman, Novotel, Mövenpick and ibis. Her focus includes corporate communications, brand positioning and executive visibility.

She brings over 20 years of experience in global communications, with past roles at Burson Global, Atlantis The Palm and Big Bus Tours.