Banyan Software has acquired Presspage, the Amsterdam-based PR and media relations platform, to drive growth and innovation in its European operations.
Banyan Software has acquired PR platform Presspage with the aim of enhancing its European footprint and AI-driven innovation in PR tech. Presspage, used by global brands like Lufthansa and Bayer, will continue from its Amsterdam HQ under existing leadership.
The acquisition hopes to strengthen Banyan's position in the Benelux region and support Presspage's growth, linking PR activities to business outcomes. Presspage simplifies PR workflows for global enterprises, and Banyan aims to accelerate its innovation and scale further across Europe.
