CARMA has opened its 24th office in Madrid, expanding its media intelligence services across Spain.

This move strengthens CARMA's support for businesses with reputation management, building on its presence in the UK and US.

The operation will be led by Antonio Buades, country manager, with Filipe Manuel Pereira supporting the Iberia, Latam and Sub-Saharan Africa regions. CARMA has also appointed Noelia Moncho Rojo and Pilar Jiménez to drive client relationships and brand visibility in Spain.