Health Equals has selected 23red, part of Capgemini, to lead its creative and PR efforts.

The initiative, supported by the Health Foundation, focuses on addressing health inequalities through campaigns on housing, employment and the environment.

23red will build on past successes with a 2025 strategy aimed at public awareness, policy change and local mobilisation. Sharon Jiggins, managing partner at 23red, highlighted the agency's expertise in behaviour change, while Health Equals' Paul McDonald stressed the need to focus on how external factors impact health.