Make-A-Wish International has appointed Raptor PR to lead strategic communications for its global gaming industry initiatives.

Working pro bono, b2b tech agency Raptor PR will run a campaign to raise awareness of the charity Make-A-Wish International's work in gaming, highlight wish stories and foster industry partnerships. The aim is to deepen engagement across the sector and increase support for children with critical illnesses.

The collaboration will debut at Gamescom 2025, where both organisations will attend from 18-22 August.