FOURTOLD ADDS SENIOR IC SPECIALIST TO LEADERSHIP TEAM
Fourtold has appointed senior communications adviser Christina Fee as a director in its UK team, strengthening its internal communications and employee engagement offer and deepening its leadership team.
Fee has previously worked with Deutsche Post DHL, the BBC, Bupa, easyJet and DS Smith among others.
With more than 25 years’ experience, Fee is an integrated communications expert. She has extensive experience in aligning internal agendas around vision and values, with an organisation's external and corporate reputation requirements, particularly during times of change. This aligns with Fourtold's principle of producting smart, integrated communications.
As part of her brief, Fee will work in close collaboration with Partner & Managing director, Adam Powell to develop the UK client base to build on the international work Fourtold already does with blue chip multinationals, predominantly in the agri-tech, biotech, pharma and financial services industries.
Fee says, “It’s a great time to be joining Fourtold. We first connected when they were a start-up and I’ve been following their journey ever since. Fourtold has established itself as a powerful player in some of the most challenging and complex sectors, both in Europe and internationally. I am really excited about learning more about the business and bringing insights from my in-house experience to help upskill the team and give them a deeper understanding of what clients want.”
Fourtold provides strategic communications and reputation consultancy and is one of the UK’s premium independent consultancies, offering integrated, modern, corporate brand reputation and change communications support to clients, including Bayer AG, European Crop Protection Association, Galapagos N.V. and Johnson & Johnson.
In 2018, Fourtold was named the PRCA mid-size agency of the year in its annual UK awards.
Fee’s arrival follows other recent hires at Fourtold, including Anne Visintin, senior consultant at the Oxford office and Kevin Butler, consultant at the Brussels office.