CONSUMER PSYCHOLOGIST JOINS PULSAR AS EVP OF BEHAVIOURAL SCIENCE
Pulsar, the audience intelligence and social listening platform, has strengthened its consumer insight and research team with the hire of industry leader Nisa Bayindir.
Joining in a newly created role as executive vice president of behavioural science, Bayindir will work with CEO Francesco D’Orazio leading integration of Pulsar’s advanced analytics technology with the principles of consumer psychology to develop the most intuitive insights platform.
Bayindir is an award-winning strategist and consumer psychologist who combines research, consumer insights and behavioural sciences. Her experience includes quantitative and qualitative research, social media and audience intelligence combined with an academic background in consumer and organisational psychology.
D’Orazio says, “We’re on a journey to transform the way we understand society and culture with an increasingly integrated combination of artificial and human intelligence. Nisa is a terrific hire who brings a deep understanding of consumer behaviour and solid experience with a range of qualitative and quantitative methodologies complementing our audience intelligence frameworks. Her disruptive mindset will help us develop our proposition in new directions and I couldn’t be more excited to share this next phase with her.”