TUESDAY 24 MAR 2020 12:24 PM


Marketing consultancy, Nokamo, has appointed industry expert Martin Shaw as growth director to target right-minded clients hungry for profit transformation.

Nokamo launched in January 2020 with a mission to transform SMEs via conspicuous propositions that haven’t been done before.

Shaw says, “Nokamo is on a crusade to rid the world of commoditised thinking. There’s been a race to the bottom with price as the main differentiator for businesses, and that’s led to snail’s pace growth and an asthmatic P&L. We’re very specifically targeting the fire-starters and agitators who want to break out of the marketing echo chamber and unhide their businesses to transform growth. What a brilliant brief!”

Shaw has 20 years of experience in marketing, consultancy and business development with roles at companies including AB Inbev, McCann, Disrupt3d and Drummond Central.

Ian Humphris, CEO and co-founder of Nokamo, says, “Martin’s got a tough challenge ahead. Nokamo isn’t for everyone, and that’s fine. We only want to work with right-minded souls who’ll seize the chance to be a standout business in a swamp of sameness. Martin joining the team at this early stage is a statement of intent. We’re not just going to help our clients break out of the echo chamber – we’re going to smash a hole right through it!”