Martech leader Access Intelligence Plc announces the appointment IBM’s Lisa Gilbert as non-executive director with immediate effect. The appointment sees the Access Intelligence Board consist of a higher percentage (57%) of women for the first time.

Gilbert’s experience will help drive global growth and strengthen the brand’s position in its next phase of evolution. Gilbert has been pivotal to the IBM team for the past 25 years, holding a variety of roles globally including VP of marketing of IBM Growth Markets based in Shanghai, China where she led 300 staff across China, APAC, Latin America and EMEA.

This coincides with other global growth roles such as chief marketing officer at IBM Japan, chief marketing and communications officer at IBM UK and Ireland and vice president, marketing transformation at IBM North America. She is currently VP of brand sponsorship & content at Kyndra, an IBM Company after moving from being general manager of the IBM marketing services centre.

Gilbert says, “I am thrilled to be joining Access Intelligence at such an exciting time in its growth trajectory. Brands rely on breakthrough ideas for reinvention and growth, and at the heart of this is understanding audience behaviour. I’ve spent a large part of my career scaling organisations globally and I can recognise a business that will change the landscape. Access Intelligence is in a prime position to be a market leading innovator, and disruptor for the industry.”

Joanna Arnold, CEO of Access Intelligence, says “Lisa’s incredible tenure at IBM, spearheading innovation and digital transformation across the business globally, and especially in APAC, makes her an invaluable asset to our board at such an exciting time in our evolution and growth.