Martech leader Access Intelligence Plc today announces the appointment of Jay Krall as global VP of data to expand data acquisition and enrichment as well as deliver best-in-class data governance and security across all Access Intelligence products globally.

Krall's appointment is part of a wider investment by the group in its proprietary data layer that will power all customer-facing products. As global VP of data, Krall will play a key role in heading up the data organisation, executing the group’s mission, shaping the data strategy, overseeing and strengthening new and existing data partnerships, and building enhanced governance controls that protect data access.

Krall has made strong data governance in social analytics the focus of his career for the past decade. Prior to joining Access, he was chief product officer for Socialgist, where he led data compliance and partner certification for Reddit and Quora’s data programmes. Previous roles also include product owner for Facebook’s first commercial data product, Topic Data, and leading research and partnership teams at Zignal Labs and Cision.

Krall says, "In a time when we’re all increasingly aware of personal data exposure, and companies seek to ensure that license terms and copyright are respected, the analytics firms with the strongest data partnerships and rights management protocols are prospering. I have overseen the development of key data safeguards that bolster the social analytics space, and I look forward to working with Access Intelligence on strengthening the company's data governance to ensure the best service for customers.”