Design and branding agency Conran Design Group announced the addition of experienced brand storyteller Ankur Naik as its new senior strategist.

Working directly to support managing director Christina Falzano and the entire Conran team, Naik will lead projects across brand strategy, naming and expression.

As senior program manager at Wolff Olins, his understanding of the importance of collaboration, iteration, and the integration of strategy and design fuelled work for iconic clients like Google, Spotify, Showtime and AES.

He then took those insights to branding and social innovation agency BBMG, where he worked with brands such as Burton, Target and BarkBox to name a few. 

Naik says, “I hope to bring the combination of the two – sustainability and impact-driven business transformation delivered through brand – to some of our largest clients, both within the health and wellness space and beyond"

He will also be involved in helping the team pitch new work, growing and strengthening Conran’s relationships with new and existing clients

Falzano adds, “I am thrilled to have Ankur join the team. His energy, drive and unexpected ideas are exactly what we’re looking for as we continue to grow in the US and think of new ways to create more meaningful and valuable work for our clients.”