Hearts & Science UK has appointed Louis Wedgbury to the newly created role of head of digital. His remit includes driving the agency’s digital offering, working closely with Hearts & Science chief data officer James Londal to spearhead new product developments as well as rolling out digital innovation solutions for existing clients.

Wedgbury joins from digital performance specialist agency Forward PMX, where he led all strategic thinking and co-developed the consultancy offering as head of strategy. He has held senior positions at media and digital performance agencies, working across a diverse client base that includes Nike, Chanel, Light Box, Ralph Lauren, HSBC, Virgin Holidays, and fashion house PVH (Tommy Hilfiger/ CK).

Hearts & Science UK MD Garrett O’Reilly says, "Louis brings first-hand experience in supporting clients with digital transformation as well as a passion for operational excellence and delivering brilliant work every day. He is super smart, expansive with his thinking, and will slot perfectly into our leadership team and the agency."

Wedgbury adds, "I’m looking forward to accelerating the agency’s digital offer, embedding best practice at every stage of the digital workflow and expanding the agency offering to provide a best in class digital department that exceeds client needs."